Ciao Milano! Come along on an unforgettable journey to the fashion metropolis and let yourself be enchanted by the latest trends of the season at AY Fashion Week. Whether on the catwalk or backstage - be up close and personal and experience the motto "WELCOME TO THE UNEXPECTED" from the digital front row. Surrounded by Italian flair, an exclusive and unique location, diverse brand stores in the AYFW Village and an international guest list await you!
3, 2, 1 - Showtime! The AY Fashion Show is the grand kick-off at ABOUT YOU Fashion Week. Get inspired and look forward to some seriously stylish fashion. Ready for it? Then discover all styles of the show now in our store!